How to Approach the Youth in your Marketing Efforts
A large part of the population is made up of the millennials. Another considerable portion is then made up of the Generation Z members. When you put those two groups together; you find that they make up about half the overall population in the country. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups tend to chase great experiences. The previous generation were more into the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. There is a need to show them what impact and influence the experience of using your products and services will give them.
There is a need to remain committed to online marketing. They are generations that have grown up using the intent and smart devices all the time. None of them is ever really offline. You, therefore, have to take your marketing campaign to where they are. You need to think more of social media platforms and less of print and traditional media platforms.
They are also interested in finding out what your brand is all about. Their need for meaning does not allow them to buy a product just because it works. They will buy it because the vision and mission of the brand also resonates with them. Your the brand, therefore, needs to address some of the major concerns they have and value. They normally show concern for things like global warming and climate change. By selling eco-friendly products, they will become more interested in your brand.
You also need to adopt gamification marketing. The marketing approach includes the use of gaming techniques like ranking lists, competition, and scoring systems. You can see this when you are presenting fitness gadgets. You can hold competitions all over the region where customers get to try and outrun each other. They will use the connected devices to collect and share their data, which allow hem to fall in love with the products. You end up with a lot of attention focused on the products, and buyers ready to spend on them.
You will face some unique situations when marketing to Gen Z and millennials. They have the most diverse and dynamic tastes and preferences. You only need to do what this guide tells you, and you are on your way to tapping into that market.
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